The indoor tanning industry is at the forefront in educating people how to successfully avoid sunburn over the course of one's life. In fact, studies of indoor tanners have shown consistently that indoor tanning customers, once they begin tanning in a professional salon, are up to 81 percent less likely to sunburn than they were before they started tanning.

Consider that sunburn incidence in the general population has been steadily increasing. Sunburn increased 9 percent from 1986-1996, according to the American Academy of Dermatology (AAD), and the sub-group most likely to burn was older men.

We believe that teaching people strictly to avoid the sun may be making them more likely to sunburn when they do go outside for summer activities - and everyone does go outdoors at some point. Consider:

  1. Tanning is your body's natural defense mechanism against sunburn, and indoor tanners have activated this defense against burning; non-tanners are more vulnerable when they inevitably do go outdoors.
  2. Indoor tanners are educated at professional tanning facilities how to avoid sunburn outdoors, how to use sunscreens appropriately and how to properly moisturize their skin.

When you also consider that the majority of people who sunburn are male, according to the AAD, and that 65-70 percent of indoor tanning customers are female, clearly, it is non-tanners who are doing most of the burning outdoors. In the war against sunburn, tanning salons are part of the solution. Those who abstain from sun exposure completely are more likely to sunburn when they inevitably do go outdoors, even if they attempt to wear sunscreen.